Name It and Shame It

As we approach the end of the current bear market rally, we see a reluctance in the media to call this bear what it is. We see it repeatedly called a 'recession', and even hear current calls that we are coming out of it. We still see the softer, more unrealistic term 'credit crunch' in the US and overseas in countries such as Germany.

Name it! The continued bear market is going into a depression, to rival the Great Depression of the 1930's, and at the end of the day to eclipse it. For those who continue to name it and shame it, they'll be putting their heads in the sand and miss the opportunity to prepare themselves for the biggest financial shock of their lifetimes. To be unprepared for what's about to move from a slow grind into overdrive would be financial suicide.